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Customer Satisfaction

Understand and Improve Customer Satisfaction

The Customer Satisfaction app helps you easily record and track customer compliments and complaints, ensuring all feedback—especially complaints—are routed through a proper Corrective Action workflow. Get a full 360° view of your customer experience by integrating this app with others in the Web QMS suite—such as eCampaigns for survey data, Asset Management for asset tracking, and NCR for managing nonconformance reports—giving you seamless visibility into everything tied to your customer relationships.
ISO 9001ISO 14001ISO 45001ISO 27001API Q1API Q2AS9100ISO 80079-34
Customer Satisfaction 01
Customer Satisfaction 02

Join companies that have transformed their customer relationship process

Optimize Your Customer Experience

See how our Customer Satisfaction app delivers measurable improvements to your business operations

Save Time

Automate feedback tracking and reduce response time to customer issues by up to 60%

60%  Faster Responses

See Results

Improve visibility of customer satisfaction trends and resolution rates

85%  Customer Insight

Save Money

Reduce costs of repeated complaints by capturing root causes early

40%  Fewer Recurrences

Features for Building Stronger Customer Relationships

See how our Customer Satisfaction app streamlines feedback management and integrates with other Web QMS applications for seamless customer care.

CUSTOMER MANAGEMENT
  • Maintain a complete directory of Customers and their locations.
  • Store contacts with names, emails, and phone numbers to help log and follow up on Compliments and Complaints.
  • Identify which of your company’s locations serve each customer.
  • Easily record Compliments from customers.
  • Highlight the employee or location recognized.
  • Link the compliment to the product or process it pertains to.
  • Log Customer Complaints, which automatically generate a Corrective Action.
  • Assign Employees to handle key stages of the workflow, such as Root Cause Analysis (RCA), Action Implementation, and Review of Effectiveness.
  • RCA can include multiple Action Items, assigned to various team members, with verification steps.
  • Complaints remain open until a satisfactory Review of Effectiveness is completed.
  • View the entire complaint history, from creation to closure, including timestamps for each stage.
  • Assign roles to Employees so they can manage Complaints and Compliments, and receive relevant updates.
  • My Tasks: Easily track activities you’ve been assigned, such as RCA, Action Verification, or Review of Effectiveness.
  • Reports: Generate and print insightful views on Complaints and Compliments.
  • KPIs: Monitor your customer satisfaction performance through visual statistics.
  • Configure Reminders for Admins, Techs, or other Employees, so nothing is missed.
  • All within a simple and intuitive interface, characteristic of Web QMS.

Common Features

Bulk Migration
Role-Based Permission
Download or Export
Configurable fields
Multiple Print Options
Reminders
Multiple Locations
Multiple Standards

Watch our Demos

Discover how our apps simplify operations, enhance productivity, and streamline compliance.

Video preview of the application

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Reports & KPIs

Make data-driven decisions with our comprehensive reporting and KPI features.

Available Reports

Reports available in the ASL app
Report Types
List of Compliments
List of Complaints
Customers with Open Complaints

Export formats: PDF, Excel, CSV

Key Performance Indicators

KPIs available in the ASL app
Available Metrics
Compliments by Location, by Customer, by Month
Complaints by Location, by Customer, by Month
Complaints by Status
Complaints vs Compliments
Industry Standard Compliance

Our Customer Satisfaction app helps your organization meet requirements for handling customer feedback and complaints found in major industry standards like ISO 9001, API Q1 and AS9100.

ISO 9001
ISO 14001
ISO 45001
ISO 27001
API Q1
API Q2
AS9100
ISO 80079-34

Industries Using Our Customer Satisfaction Application

Trusted by leading companies across multiple industries for improving customer relantionships

Chemical
Distribution
Diving & Marine
Engineering & Project Management
Manufacturing
Software Development
Transportation
Oil & Gas

Frequently Asked Questions

Can I track both Compliments and Complaints in this app?

Yes! This app allows you to document positive and negative feedback, helping you track your customer's recognition of great performance and take action when issues are reported.

Yes. Once a Complaint is entered, it triggers a complete Corrective Action workflow—including RCA, assigned actions, and a required Review of Effectiveness before closure.

Ready to build stronger customer relationships?

Schedule a free consultation to learn how our Customer Satisfaction application
can help you effectively capture, track, and act on valuable customer feedback.

Free Essential Guide

The Essential Steps to Jumpstart your ISO/API Certification Journey!

These are the same steps our own Consultants use to successfully guide our clients to achieve ISO/API certification